It's 10:40 p.m. and you're building your fourth budget spreadsheet of the year. You've done it before, for your own rent, your side project, your sister's wedding fund. Each time you tell yourself, "S...
> The dream sounds too good to be true: make something once, sell it a thousand times, and never ship a box. That part is real. The part nobody tells you is the work that happens before the first sale...
